Van Diemen’s Land - January 8th, 2009
I’ve been working on the film a lot lately. I’m glad i’ve been able to allocate the time to do some good work on it. Xmas break was looking to be over all too soon, but in the last 3 days before work commenced we worked all day and stayed up late until it was all done. Now it looks ace. We’re getting the site built now and there should be a launch some time in the next week or so for all the new collateral. It’s an exciting time.
We haven’t had the best hi-res stills to work with for the poster assets so It’s been a bit of a struggle, but i’m working working with the 2K footage files that the film was edited with to get the concept done and approved. Then it’s going to be a process of going back through all of those same stills from the higher-resolution 4k footage and replacing assets. The poster artwork requires a fair bit of intricate photoshop work, so i’m really looking forward to getting some better assets to work with. As it stands the poster looks great, but won’t really stand up to high resolution reproduction. I can’t see a free weekend anytime in the next month.
After too-ing and fro-ing with a font for the film we have finally decided on a custom design that i have made up free hand, loosely based on . The process was slow, but necessary. We looked at a lot of fonts and then mocked up more designed versions of a bunch more fonts. Jonathan has always been a fan of the weathered look. I’ve always been a massive fan of hand-cut fonts, so those tastes are both very complimentary. A lot of the stuff that we went through became very horror film-esque after treating, which we were trying to stay well away from. The final font (or hopefully the final version of this font) is both elegant and rough and timely and compliments the feel of the film extremely well. It looks great on the poster, the website and the film. I’ll write a bit more of a breakdown of our process once all the artwork is finalised and has officially launched, but for now, enjoy a little taste…
